Throughout our many years of helping people in the Boston area sell their homes, we’ve come across a variety of great tactics that help our clients sell smart and successfully find the right buyers. While we are experiencing a recovery in the local market, we still have a long way to go before we’re back to what would be considered a “healthy” housing climate.

That’s why today’s sellers have to be strategic. They need to make smart decisions about the sale of their home along the way and think with their heads, not their hearts. Hiring a Boston area real estate agent is one of the best ways to ensure that you’re selling smart. You’ll have the expertise of someone who knows about current real estate conditions and is tapped in to what today’s buyer wants, not to mention someone fighting on your behalf.

While this is the first step to selling smart, there are still several more things that need to be done, including:

Set the right listing price. Your Boston area real estate agent should help you with this part. Consider the features of your home, the value of other properties in your neighborhood, and what the current market values are. You don’t want to grossly overprice your listing, even if you think it’s worth more than market value indicates, because buyers won’t be interested in putting down an offer and your house would be sitting on the market for a long time. Chances are, you’ll then end up dropping the price down to a value below what you could have gotten for it. Price your property right and competitively. Trust your agent!

Use the right staging tactics. When a buyer walks through your home for the first time, you want to make sure that it’s looking its absolute best. You can really showcase a room at its highest potential. This includes incorporating a neutral color scheme on the walls, minimal furniture that’s purely functional and getting rid of touches that are overly personal. You want the buyers to be able to imagine themselves living in your home, not staring at all the personal touches you made to it. Those are a distraction to them and keep them from appreciating the home itself.

Make all repairs ahead of time. When a home gets inspected or appraised, the last thing you want is for required repairs and needed improvements to prolong your home sale or lower the value of your home. Making the needed repairs before listing your property will help avoid this issue. It’ll also put potential buyers’ minds at ease to know that you’ve already addressed any known issues with the home, and they’ll be more inclined to trust you as you move forward with the transaction.

Most importantly, in order to sell smart, you have to keep the lines of communication open! Actively interact with your agent throughout the transaction. That’s the only way they’ll know what you want. Be honest and clear with the buyers, because if you are, they’re more likely to trust you and work with what you have to offer them.

Don’t hesitate to call one of the many amazing Boston area real estate professionals at RE/MAX Prestige! We’re happy to guide you through your entire transaction. We hope to hear from you soon!

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